📖 Story
PolicyBazaar · Cross-Sell Policy Analysis
Monday morning at PolicyBazaar's Cross-Sell Analytics team. policybazaar_purchases logs one row per policy a customer has bought, with policy_category ('Health', 'Motor', 'Life', 'Travel') and the premium_amount they paid. A cross-sell success is a customer who has bought at least 2 different kinds of policy, not just 2 policies — someone who bought two separate Health policies from two different insurers is still only a Health customer, not a cross-sell win. A handful of purchases also have premium_amount = NULL, because the policy has been issued but the payment gateway hasn't confirmed the premium yet — it's a genuine 'we don't have that number yet,' not a premium of zero. The team wants every cross-sell customer along with how many distinct categories they hold and their total premium.